“Creativity involves breaking out of established patterns in order to look at things in a different way.” -Edward de Bono Why be creative in business? Creativity is a source of competitive advantage, a way to add value to your service or product that uniquely differentiates you and your business from the competition. The creative process …
“All that exists in the world of marketing are perceptions in the minds of the customer or prospect… The perception is the reality. Everything else is an illusion,” say Al Aries and Jack Trout in The 22 Immutable Laws of Marketing. First we DISCOVER all about you and how you perceive your business. Now, how …
According to Henry Ford, “if there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Curiosity enables this ability; eagerness to learn is a prerequisite for seeing things from another person’s point …
