According to Henry Ford, “if there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.”

Curiosity enables this ability; eagerness to learn is a prerequisite for seeing things from another person’s point of view, no matter what his or her field, profession or business may be. Curiosity is essential to empowering a business leader to express his or her unique value and expertise in a digital world.

When ETSZONE develops your digital assets and communication strategy, we follow a process involving seven key steps. The first of these steps is DISCOVER.

Be curious. In this step we learn about your point of view. We discover what led you to create or build your business. What are your core values and beliefs, your passions? Let’s probe into the industries and markets your company serves and how they are changing. To whom do you sell your products or services and how do you make these connections? What is the language that is used in your industry? Why does your business have authority and expertise? Every business exists in a current situation with opportunities, challenges, and conflicts. How does your business create and sustain value, and how does it see its competitors?

Imagine. How do you envision your brand? What are the message and mood that it conveys, or could convey? Use metaphors and analogies to bring your views to life. How do you think others perceive your business and what it does? What is possible for your business?

Aspire. What are your goals and aspirations for your business? Perhaps it’s entering a new market, launching a new service, expanding your current business, transforming your business, attracting workforce, or overcoming a challenge.

When we learn about your business and see things from your point of view, only then can we consider ourselves prepared to “see things from that person’s angle as well as from your own,” as Henry Ford described it. Only then are we ready to add our professional experience, interpretations, creativity, and process to develop your digital communication strategy.

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